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More email marketing trends this 2019

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Increased personalization continues to be among the top concerns of the email marketing industry in 2019, even as email turns 40 years old. Already, annual marketing budgets have been determined and the focus shifts to speed and innovation to keep up with today’s digitally savvy customer, explains email marketing company eTarget Media. Let’s review more trends to watch as the year progresses. Image source: blog.hotmart.com Consumer expectations are high, and marketers must find ways to make great use of new disciplines and technologies to push the boundaries of email marketing. In 2018, interactive content began to figure more into email marketing, and there’s no reason to think this trend will slow down this year. If businesses are to ensure brand loyalty and drive more revenue, they should incorporate other fun, clickable content such as games and quizzes into their email marketing campaigns without having the customer leave the email itself. Interactivity comes alongsid
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How to flawlessly integrate email and direct mail into your strategy

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Image source: Pixabay.com  While email marketing remains the top gun among digital marketing channels, direct mail stays alive and has the potential to deliver leads and sales. These two powerful weapons can be properly integrated in the strategy to secure the highest ROI. Here are some tips to consider. Remember that consumers are on different platforms every single day. Marketing campaigns integrating direct mail into at least one digital media actually attain a 118 percent lift in response rate versus using direct mail only. The main key is to integrate the same content within email and direct mail campaigns, allowing the messaging to resonate with the customer across all platforms and keep him or her engaged throughout the campaign. Apart from delivering information in both channels to reinforce the message, have every communication build on the previous one. Direct mail can be used to emphasize a key message or break up the anticipated routine. It can also initi
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Email marketing and beyond: Types of transactional emails for online retailers

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Image source: etargetmedia.com Email marketing isn’t as simple as people may think. It can work wonders for a company as long as it’s done correctly. And to do it correctly, email marketers at the very least, need to know the different kinds of emails included in email marketing. In this blog, eTargetMedia reviews a few types of transactional emails for online retailers. Confirmation of account email : Customers receive a confirmation email to let them know that their new account is up and running. It’s a sign that customers are now part of the website and can do business with the company. Opt-in email : Opt-in emails work hand-in-hand with confirmation emails. Opt-in emails come during or after an account has been set up. These emails usually ask customers if they want to subscribe to newsletters. Cart abandonment email : This email is sent after a customer puts a product in their virtual cart and abandons the purchase later. The key here is the product. It should tell onl
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