The edge email marketing maintains over social media marketing

While the world may be experiencing the many benefits of using social media, email marketing remains the best marketing tool. It continues to be the greatest conversion channel, and businesses must be quick to implement it.
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 Unlike social media marketing, email marketing offers a lasting impression among clients. It keeps a business top of mind, given that customers check their inboxes multiple times a day. This marketing tool builds a company’s credibility, and helps form strong relationships with their clients.

Compared with social media, email marketing enables a business to cultivate its own list of subscribers. According to email marketing experts at eTargetMedia, the conversion rates in email marketing are much higher than those in social media. Customers who purchase products sold through email spend 138 percent more than individuals who are not recipients of email offers.

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Email marketing can redirect customers to a business’s website, providing a platform by which the business can trace the most appealing and attractive parts of their marketing efforts. Emails are also private and personal. They can be customized according to their target audience.

Delivering regular emails to the list is the greatest way to develop and strengthen relationships with a company’s subscribers. eTargetMedia stresses the importance of dedication in sending top-notch content to consumers. Sending out e-newsletters can place a company’s content top of mind with their email list, and in turn prompt more traffic to the company’s website.

eTargetMedia has been consistently getting positive reviews, and is acknowledged in the top 50 for Data Card Quality by Nextmark, ranking first in its category. For more updates, visit this blog.

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