Will email marketing still be relevant in 2020?

Image source: etargetmedia.com
In another month, a new decade will begin. And, as always, businesses will be assessing work strategies as they do at the end of the year or at the beginning of the next. Businesses do this to create new strategies that can boost productivity or do away with systems and workflows that are no longer relevant today. According to reviews from business experts at eTargetMedia, email marketing is often talked about as a marketing tool that has been around since the early days of the internet. Will it still be relevant in 2020?


Image source: etargetmedia.com
To answer the question, yes. Email marketing will still be relevant in 2020 because of what it gives businesses and entrepreneurs: a cost-effective means of communicating to audiences with a high success rate of converting audiences to customers. According to recent studies, email marketing has the potential of having 4,400% ROI, which is incomparable to any other marketing tool.

The relevance of email marketing will still resonate in the new decade since most people see it as an engaging way to talk to their favorite brands. In fact, email marketing is a preferred way for customers to receive news regarding their favorite brands or products, more than social media or traditional ads.

Lastly, while social media giants run rampant online, they still can’t beat the engagement rates of email marketing. The reviews from business experts at eTargetMedia note that typical social media engagement is often below 1% while emails have an average open rate of 22.86%.

eTargetMedia has received many positive reviews, having been recognized in the top 50 for Data Card Quality by Nextmark, bagging the top spot in its category. Making client satisfaction its top priority and goal, the company takes all necessary measures to deliver services exceeding client expectations. To know more about the company, visit thiswebsite.

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