Will email marketing still be relevant in 2020?

Image source: etargetmedia.com
In another month, a new decade will begin. And, as always, businesses will be assessing work strategies as they do at the end of the year or at the beginning of the next. Businesses do this to create new strategies that can boost productivity or do away with systems and workflows that are no longer relevant today. According to reviews from business experts at eTargetMedia, email marketing is often talked about as a marketing tool that has been around since the early days of the internet. Will it still be relevant in 2020?


Image source: etargetmedia.com
To answer the question, yes. Email marketing will still be relevant in 2020 because of what it gives businesses and entrepreneurs: a cost-effective means of communicating to audiences with a high success rate of converting audiences to customers. According to recent studies, email marketing has the potential of having 4,400% ROI, which is incomparable to any other marketing tool.

The relevance of email marketing will still resonate in the new decade since most people see it as an engaging way to talk to their favorite brands. In fact, email marketing is a preferred way for customers to receive news regarding their favorite brands or products, more than social media or traditional ads.

Lastly, while social media giants run rampant online, they still can’t beat the engagement rates of email marketing. The reviews from business experts at eTargetMedia note that typical social media engagement is often below 1% while emails have an average open rate of 22.86%.

eTargetMedia has received many positive reviews, having been recognized in the top 50 for Data Card Quality by Nextmark, bagging the top spot in its category. Making client satisfaction its top priority and goal, the company takes all necessary measures to deliver services exceeding client expectations. To know more about the company, visit thiswebsite.

Comments

Post a Comment

Popular posts from this blog

More email marketing trends this 2019

Image
Increased personalization continues to be among the top concerns of the email marketing industry in 2019, even as email turns 40 years old. Already, annual marketing budgets have been determined and the focus shifts to speed and innovation to keep up with today’s digitally savvy customer, explains email marketing company eTarget Media. Let’s review more trends to watch as the year progresses. Image source: blog.hotmart.com Consumer expectations are high, and marketers must find ways to make great use of new disciplines and technologies to push the boundaries of email marketing. In 2018, interactive content began to figure more into email marketing, and there’s no reason to think this trend will slow down this year. If businesses are to ensure brand loyalty and drive more revenue, they should incorporate other fun, clickable content such as games and quizzes into their email marketing campaigns without having the customer leave the email itself. Interactivity comes alongsid
Read more

How to flawlessly integrate email and direct mail into your strategy

Image
Image source: Pixabay.com  While email marketing remains the top gun among digital marketing channels, direct mail stays alive and has the potential to deliver leads and sales. These two powerful weapons can be properly integrated in the strategy to secure the highest ROI. Here are some tips to consider. Remember that consumers are on different platforms every single day. Marketing campaigns integrating direct mail into at least one digital media actually attain a 118 percent lift in response rate versus using direct mail only. The main key is to integrate the same content within email and direct mail campaigns, allowing the messaging to resonate with the customer across all platforms and keep him or her engaged throughout the campaign. Apart from delivering information in both channels to reinforce the message, have every communication build on the previous one. Direct mail can be used to emphasize a key message or break up the anticipated routine. It can also initi
Read more

More email marketing strategies, as shared by experts

Image
Image source: etargetmedia.com   Email marketing is one of the most effective means of promotion that you can do for your business. It is a direct, personalized approach that can be done in a cost-effective, strategic manner. Email marketing expert eTargetMedia reviews some useful email tips that you can apply when you are planning your next campaign. Use the information you know about your consumers. One major strength of email marketing is the fact that it allows you to speak with your consumers directly. Fill your emails with relevant content that will automatically speak to them. You can find out this information when you perform focus group discussions or through market research. Maintain a healthy email list. eTargetMedia says that you can keep a relevant email list by using an email verifying tool. It improves your deliverability and gives assurance that your emails aren’t being blocked or prevented by spam filters. Image source: etargetmedia.com
Read more