How to flawlessly integrate email and direct mail into your strategy
Image source: Pixabay.com While email marketing remains the top gun among digital marketing channels, direct mail stays alive and has the potential to deliver leads and sales. These two powerful weapons can be properly integrated in the strategy to secure the highest ROI. Here are some tips to consider. Remember that consumers are on different platforms every single day. Marketing campaigns integrating direct mail into at least one digital media actually attain a 118 percent lift in response rate versus using direct mail only. The main key is to integrate the same content within email and direct mail campaigns, allowing the messaging to resonate with the customer across all platforms and keep him or her engaged throughout the campaign. Apart from delivering information in both channels to reinforce the message, have every communication build on the previous one. Direct mail can be used to emphasize a key message or break up the anticipated routine. It can also initi