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Will email marketing still be relevant in 2020?

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Image source: etargetmedia.com In another month, a new decade will begin. And, as always, businesses will be assessing work strategies as they do at the end of the year or at the beginning of the next. Businesses do this to create new strategies that can boost productivity or do away with systems and workflows that are no longer relevant today. According to reviews from business experts at eTargetMedia, email marketing is often talked about as a marketing tool that has been around since the early days of the internet. Will it still be relevant in 2020? Image source: etargetmedia.com To answer the question, yes. Email marketing will still be relevant in 2020 because of what it gives businesses and entrepreneurs: a cost-effective means of communicating to audiences with a high success rate of converting audiences to customers. According to recent studies, email marketing has the potential of having 4,400% ROI, which is incomparable to any other marketing tool. The releva...
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Email marketing and beyond: Types of transactional emails for online retailers

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Image source: etargetmedia.com Email marketing isn’t as simple as people may think. It can work wonders for a company as long as it’s done correctly. And to do it correctly, email marketers at the very least, need to know the different kinds of emails included in email marketing. In this blog, eTargetMedia reviews a few types of transactional emails for online retailers. Confirmation of account email : Customers receive a confirmation email to let them know that their new account is up and running. It’s a sign that customers are now part of the website and can do business with the company. Opt-in email : Opt-in emails work hand-in-hand with confirmation emails. Opt-in emails come during or after an account has been set up. These emails usually ask customers if they want to subscribe to newsletters. Cart abandonment email : This email is sent after a customer puts a product in their virtual cart and abandons the purchase later. The key here is the product. It should tell onl...
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The edge email marketing maintains over social media marketing

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While the world may be experiencing the many benefits of using social media, email marketing remains the best marketing tool. It continues to be the greatest conversion channel, and businesses must be quick to implement it. Image source: websaucestudio.com  Unlike social media marketing, email marketing offers a lasting impression among clients. It keeps a business top of mind, given that customers check their inboxes multiple times a day. This marketing tool builds a company’s credibility, and helps form strong relationships with their clients. Compared with social media, email marketing enables a business to cultivate its own list of subscribers. According to email marketing experts at eTargetMedia, the conversion rates in email marketing are much higher than those in social media. Customers who purchase products sold through email spend 138 percent more than individuals who are not recipients of email offers. Image source: econsultancy.com Email marketing can redi...
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