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Will email marketing still be relevant in 2020?

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Image source: etargetmedia.com In another month, a new decade will begin. And, as always, businesses will be assessing work strategies as they do at the end of the year or at the beginning of the next. Businesses do this to create new strategies that can boost productivity or do away with systems and workflows that are no longer relevant today. According to reviews from business experts at eTargetMedia, email marketing is often talked about as a marketing tool that has been around since the early days of the internet. Will it still be relevant in 2020? Image source: etargetmedia.com To answer the question, yes. Email marketing will still be relevant in 2020 because of what it gives businesses and entrepreneurs: a cost-effective means of communicating to audiences with a high success rate of converting audiences to customers. According to recent studies, email marketing has the potential of having 4,400% ROI, which is incomparable to any other marketing tool. The releva...
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More email marketing strategies, as shared by experts

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Image source: etargetmedia.com   Email marketing is one of the most effective means of promotion that you can do for your business. It is a direct, personalized approach that can be done in a cost-effective, strategic manner. Email marketing expert eTargetMedia reviews some useful email tips that you can apply when you are planning your next campaign. Use the information you know about your consumers. One major strength of email marketing is the fact that it allows you to speak with your consumers directly. Fill your emails with relevant content that will automatically speak to them. You can find out this information when you perform focus group discussions or through market research. Maintain a healthy email list. eTargetMedia says that you can keep a relevant email list by using an email verifying tool. It improves your deliverability and gives assurance that your emails aren’t being blocked or prevented by spam filters. Image source: etargetmedia.com ...
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More email marketing trends this 2019

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Increased personalization continues to be among the top concerns of the email marketing industry in 2019, even as email turns 40 years old. Already, annual marketing budgets have been determined and the focus shifts to speed and innovation to keep up with today’s digitally savvy customer, explains email marketing company eTarget Media. Let’s review more trends to watch as the year progresses. Image source: blog.hotmart.com Consumer expectations are high, and marketers must find ways to make great use of new disciplines and technologies to push the boundaries of email marketing. In 2018, interactive content began to figure more into email marketing, and there’s no reason to think this trend will slow down this year. If businesses are to ensure brand loyalty and drive more revenue, they should incorporate other fun, clickable content such as games and quizzes into their email marketing campaigns without having the customer leave the email itself. Interactivity comes alongsid...
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