Email marketing and beyond: Types of transactional emails for online retailers

Image source: etargetmedia.com
Email marketing isn’t as simple as people may think. It can work wonders for a company as long as it’s done correctly. And to do it correctly, email marketers at the very least, need to know the different kinds of emails included in email marketing.

In this blog, eTargetMedia reviews a few types of transactional emails for online retailers.

Confirmation of account email: Customers receive a confirmation email to let them know that their new account is up and running. It’s a sign that customers are now part of the website and can do business with the company.

Opt-in email: Opt-in emails work hand-in-hand with confirmation emails. Opt-in emails come during or after an account has been set up. These emails usually ask customers if they want to subscribe to newsletters.

Cart abandonment email: This email is sent after a customer puts a product in their virtual cart and abandons the purchase later. The key here is the product. It should tell online retailers what kind of product the customer is looking for and allows for engagement through follow-up emails.

Image source: etargetmedia.com
Order confirmation/shipped emails: These are two similar emails. The confirmation email tells the customer that their order is ready and gives the customer a chance to confirm. The shipped email notifies the customer that the product is on its way. A payment received email is also part of this process.

Follow-up email: This is an important email, eTargetMedia notes, since it sustains the business-customer relationship and brings customers back to the website.

eTargetMedia finds the perfect customers for its clients. With a team of marketing experts, the company assists clients in selecting the best audience, and then reaching them with engaging and personalized email messages. For more reviews on the best email marketing strategies, visit this page. 

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