eTarget Media Reviews

Increased personalization continues to be among the top concerns of the email marketing industry in 2019, even as email turns 40 years old. Already, annual marketing budgets have been determined and the focus shifts to speed and innovation to keep up with today’s digitally savvy customer, explains email marketing company eTarget Media. Let’s review more trends to watch as the year progresses. Image source: blog.hotmart.com Consumer expectations are high, and marketers must find ways to make great use of new disciplines and technologies to push the boundaries of email marketing. In 2018, interactive content began to figure more into email marketing, and there’s no reason to think this trend will slow down this year. If businesses are to ensure brand loyalty and drive more revenue, they should incorporate other fun, clickable content such as games and quizzes into their email marketing campaigns without having the customer leave the email itself. Interactivity comes alongsid