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More email marketing trends this 2019

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Increased personalization continues to be among the top concerns of the email marketing industry in 2019, even as email turns 40 years old. Already, annual marketing budgets have been determined and the focus shifts to speed and innovation to keep up with today’s digitally savvy customer, explains email marketing company eTarget Media. Let’s review more trends to watch as the year progresses. Image source: blog.hotmart.com Consumer expectations are high, and marketers must find ways to make great use of new disciplines and technologies to push the boundaries of email marketing. In 2018, interactive content began to figure more into email marketing, and there’s no reason to think this trend will slow down this year. If businesses are to ensure brand loyalty and drive more revenue, they should incorporate other fun, clickable content such as games and quizzes into their email marketing campaigns without having the customer leave the email itself. Interactivity comes alongsid
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How to flawlessly integrate email and direct mail into your strategy

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Image source: Pixabay.com  While email marketing remains the top gun among digital marketing channels, direct mail stays alive and has the potential to deliver leads and sales. These two powerful weapons can be properly integrated in the strategy to secure the highest ROI. Here are some tips to consider. Remember that consumers are on different platforms every single day. Marketing campaigns integrating direct mail into at least one digital media actually attain a 118 percent lift in response rate versus using direct mail only. The main key is to integrate the same content within email and direct mail campaigns, allowing the messaging to resonate with the customer across all platforms and keep him or her engaged throughout the campaign. Apart from delivering information in both channels to reinforce the message, have every communication build on the previous one. Direct mail can be used to emphasize a key message or break up the anticipated routine. It can also initi
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More email marketing strategies, as shared by experts

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Image source: etargetmedia.com   Email marketing is one of the most effective means of promotion that you can do for your business. It is a direct, personalized approach that can be done in a cost-effective, strategic manner. Email marketing expert eTargetMedia reviews some useful email tips that you can apply when you are planning your next campaign. Use the information you know about your consumers. One major strength of email marketing is the fact that it allows you to speak with your consumers directly. Fill your emails with relevant content that will automatically speak to them. You can find out this information when you perform focus group discussions or through market research. Maintain a healthy email list. eTargetMedia says that you can keep a relevant email list by using an email verifying tool. It improves your deliverability and gives assurance that your emails aren’t being blocked or prevented by spam filters. Image source: etargetmedia.com
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