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Will email marketing still be relevant in 2020?

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Image source: etargetmedia.com In another month, a new decade will begin. And, as always, businesses will be assessing work strategies as they do at the end of the year or at the beginning of the next. Businesses do this to create new strategies that can boost productivity or do away with systems and workflows that are no longer relevant today. According to reviews from business experts at eTargetMedia, email marketing is often talked about as a marketing tool that has been around since the early days of the internet. Will it still be relevant in 2020? Image source: etargetmedia.com To answer the question, yes. Email marketing will still be relevant in 2020 because of what it gives businesses and entrepreneurs: a cost-effective means of communicating to audiences with a high success rate of converting audiences to customers. According to recent studies, email marketing has the potential of having 4,400% ROI, which is incomparable to any other marketing tool. The releva...
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How to flawlessly integrate email and direct mail into your strategy

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Image source: Pixabay.com  While email marketing remains the top gun among digital marketing channels, direct mail stays alive and has the potential to deliver leads and sales. These two powerful weapons can be properly integrated in the strategy to secure the highest ROI. Here are some tips to consider. Remember that consumers are on different platforms every single day. Marketing campaigns integrating direct mail into at least one digital media actually attain a 118 percent lift in response rate versus using direct mail only. The main key is to integrate the same content within email and direct mail campaigns, allowing the messaging to resonate with the customer across all platforms and keep him or her engaged throughout the campaign. Apart from delivering information in both channels to reinforce the message, have every communication build on the previous one. Direct mail can be used to emphasize a key message or break up the anticipated routine. It can also i...
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Email marketing and beyond: Types of transactional emails for online retailers

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Image source: etargetmedia.com Email marketing isn’t as simple as people may think. It can work wonders for a company as long as it’s done correctly. And to do it correctly, email marketers at the very least, need to know the different kinds of emails included in email marketing. In this blog, eTargetMedia reviews a few types of transactional emails for online retailers. Confirmation of account email : Customers receive a confirmation email to let them know that their new account is up and running. It’s a sign that customers are now part of the website and can do business with the company. Opt-in email : Opt-in emails work hand-in-hand with confirmation emails. Opt-in emails come during or after an account has been set up. These emails usually ask customers if they want to subscribe to newsletters. Cart abandonment email : This email is sent after a customer puts a product in their virtual cart and abandons the purchase later. The key here is the product. It should tell onl...
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