Email marketing and beyond: Types of transactional emails for online retailers
Image source: etargetmedia.com Email marketing isn’t as simple as people may think. It can work wonders for a company as long as it’s done correctly. And to do it correctly, email marketers at the very least, need to know the different kinds of emails included in email marketing. In this blog, eTargetMedia reviews a few types of transactional emails for online retailers. Confirmation of account email : Customers receive a confirmation email to let them know that their new account is up and running. It’s a sign that customers are now part of the website and can do business with the company. Opt-in email : Opt-in emails work hand-in-hand with confirmation emails. Opt-in emails come during or after an account has been set up. These emails usually ask customers if they want to subscribe to newsletters. Cart abandonment email : This email is sent after a customer puts a product in their virtual cart and abandons the purchase later. The key here is the product. It should tell onl