The edge email marketing maintains over social media marketing
While the world may be experiencing the many benefits of using social media, email marketing remains the best marketing tool. It continues to be the greatest conversion channel, and businesses must be quick to implement it. Image source: websaucestudio.com Unlike social media marketing, email marketing offers a lasting impression among clients. It keeps a business top of mind, given that customers check their inboxes multiple times a day. This marketing tool builds a company’s credibility, and helps form strong relationships with their clients. Compared with social media, email marketing enables a business to cultivate its own list of subscribers. According to email marketing experts at eTargetMedia, the conversion rates in email marketing are much higher than those in social media. Customers who purchase products sold through email spend 138 percent more than individuals who are not recipients of email offers. Image source: econsultancy.com Email marketing can redirect