More email marketing trends this 2019

Increased personalization continues to be among the top concerns of the email marketing industry in 2019, even as email turns 40 years old. Already, annual marketing budgets have been determined and the focus shifts to speed and innovation to keep up with today’s digitally savvy customer, explains email marketing company eTarget Media. Let’s review more trends to watch as the year progresses.

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Consumer expectations are high, and marketers must find ways to make great use of new disciplines and technologies to push the boundaries of email marketing. In 2018, interactive content began to figure more into email marketing, and there’s no reason to think this trend will slow down this year.

If businesses are to ensure brand loyalty and drive more revenue, they should incorporate other fun, clickable content such as games and quizzes into their email marketing campaigns without having the customer leave the email itself. Interactivity comes alongside the rise of quality over quantity, which means sending relevant, well-written, and well-titled content that doesn’t immediately go into the spam folder.

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Important terms that email marketers must continue embracing in 2019 include data hygiene, email verification, and segmentation, adds eTarget Media. These will allow better targeting of new subscribers, even as existing ones are engaged. Remember, smart acquisition is equivalent to better and stronger ROI.

eTarget Media helps consumers reach highly responsive prospects through its exceptionally accurate reviews and superior database of transactional data, lifestyle data, and the purchasing behaviors of over 150 million customers. Visit this blog for related posts.

Comments

  1. Alisha OliveiraMay 4, 2019 at 2:24 AM

    2019 is about creating cohesive, customer-focused email campaigns.

    ReplyDelete

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